DATE
09/08/2024
Atram Flood Alerting
We partnered with Atrem, a U.S.-based startup dedicated to supporting African communities by providing early warnings of imminent natural disasters. Their platform not only helps people prepare effectively but also connects them with potential government assistance and funding.
AI Startup
Custom Platform Development
Services
AI Chat & Notification Platform
Category
AI Startup
Client
ATRAM
The Challenge
Operating in Africa, Atrem’s mission is to protect communities from natural disasters such as flooding. However, the organization faced two major hurdles:
Reaching the right people at the right time when a disaster was imminent.
Providing clear, actionable guidance so residents knew how to prepare and stay safe.
Difficulty in Targeted Communication
Traditional alert systems lacked precision. Notifications often went out too late, to too broad of an audience, or failed to reach those most at risk. This reduced trust and effectiveness in disaster response efforts.
Limited Preparedness Support
Even when alerts were received, communities struggled with understanding exactly what steps to take. Atrem needed a solution that could not only notify but also guide people through preparation and response in real time.
The Solution
Flowbridge AI partnered with Atrem to deliver a WhatsApp-based AI notification and support system designed for speed, precision, and scale.
Key Features of the Platform
WhatsApp Chatbot Integration: Built on VoiceFlow and connected through FlowBridge Connect, offering interactive, AI-driven guidance for disaster preparedness.
Custom SuperBase MySQL Database: Securely stored and managed user data, including geolocation information.
Targeted Geo-Notifications: Using location data, the system identified users within a set radius of an affected area and delivered alerts with actionable advice.
Automated WhatsApp Templates: Direct integration with Meta ensured new templates were instantly available. Variables could be adjusted directly in the platform for flexible messaging.
Scalable and Efficient Design: Capable of reaching large populations quickly while maintaining accuracy and reliability.
The Results
The new system dramatically improved Atrem’s ability to keep communities safe and informed during emergencies.
Tangible Impact
Rapid response: Alerts reached affected users in seconds, not hours.
Precision targeting: Only those in the disaster zone received messages, reducing panic and misinformation.
Empowered communities: The AI chatbot provided step-by-step preparedness guidance via WhatsApp.
Operational efficiency: Atrem’s team could manage templates and notifications directly through the Flowbridge Connect platform, minimizing manual effort.
Scalability for the future: The platform is built to handle expanding regions and new disaster scenarios without performance loss.
